Webinar
Marijan Palić
Digital and political marketing expert. Author of the bestseller Atomic Marketing. Strategist behind multiple successful local and national election campaigns.
Lea Skube
Expert in web monitoring and social listening, helps organizations transform online data into meaningful insights.
In our exclusive webinar, we discussed the essential metrics behind successful political campaigns, how they influence real-world decisions, and why social listening is a must for timely, effective messaging.
Marketing for public figures isn’t just about creativity. It’s about shaping public opinion and leading conversations. In this webinar, you will learn:
Which digital marketing metrics matter most in political and personal brand campaigns
How to know if your campaign is resonating with your audience
How to assess whether your message is understood and supported
What makes political campaigns unique and how that affects marketing strategies
The key metrics and external factors to track in digital political campaigns
How social listening helps you measure these factors and refine your approach
Real-world examples from award-winning political campaigns
Practical insights into campaign metrics and optimization
Tips and tactics you can apply to your own work
Marketing and brand professionals working with public figures or political candidates
Strategists managing personal branding campaigns
Anyone looking to shape public perception through digital media