Webinar

Winning Campaigns for Public Figures: What Works and How to Measure Success

Marijan Palić

Digital and political marketing expert. Author of the bestseller Atomic Marketing. Strategist behind multiple successful local and national election campaigns.

Lea Skube

Expert in web monitoring and social listening, helps organizations transform online data into meaningful insights.

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How can public figures know if they’re truly connecting with their audience?

In our exclusive webinar, we discussed the essential metrics behind successful political campaigns, how they influence real-world decisions, and why social listening is a must for timely, effective messaging.

What You Will Learn

Marketing for public figures isn’t just about creativity. It’s about shaping public opinion and leading conversations. In this webinar, you will learn:

Which digital marketing metrics matter most in political and personal brand campaigns

How to know if your campaign is resonating with your audience

How to assess whether your message is understood and supported

Topics Covered

What makes political campaigns unique and how that affects marketing strategies

The key metrics and external factors to track in digital political campaigns

How social listening helps you measure these factors and refine your approach

What You Will Get

Real-world examples from award-winning political campaigns

Practical insights into campaign metrics and optimization

Tips and tactics you can apply to your own work

This Webinar Is Ideal For

Marketing and brand professionals working with public figures or political candidates

Strategists managing personal branding campaigns

Anyone looking to shape public perception through digital media