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Turizam u Hrvatskoj: što je pokrenulo razgovor u ljeto 2025.?

Dobijte uvid u turističke teme o kojima se najviše govori na društvenim i tradicionalnim medijima Shvatite raspoloženje javnosti oko cijena, događaja, održivosti i još mnogo toga.

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Йой! Щось пішло не так...

Explore what tourists and locals were talking about and why the conversation has taken an unexpected turn

Sustainable tourism and events led traditional media coverage, each making up 23% of all mentions

Sporting events boosted Croatia’s media image, with 99% of mentions being positive

Germany sparked the sharpest criticism around Croatia’s rising vacation costs compared to previous years

The local host triggered mention spikes, with sentiment swinging strongly positive or negative depending on the events that drove the discussion

Medical tourism was more hype than reality, with mentions largely focused on wellness infrastructure for locals