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Drive performance,
improve results

Metricom's social media performance feature helps you measure the impact of your owned and competitor social media pages across Facebook, Instagram, X, YouTube, and TikTok. Monitor engagement trends, compare channels, and visualize performance insights - all in one view.

Measure social media activity

Track metrics across platforms, either combined or broken down by channel

Analyze trends and changes

Spot performance growth or decline within a 7- or 24-day period

Benchmark against competitors

Add competitor pages to track their performance and see how you measure up

Identify winning channels

Find out which platform delivers the best results and where you are gaining traction

Who benefits from tracking social media performance

Marketer 

CMO

 Head of PR

Social media manager

Customer experience manager

Business owner

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How to track
social media performance

Social media is essential for modern marketing and PR. Metricom makes it easy to measure performance, track key metrics, and gain insights that help you optimize your strategy.

Add social media pages

Enter the links to your business accounts or competitor pages on Facebook, Instagram, TikTok, X, or YouTube

Analyze what matters

Get fast access to engagement, reactions, comments, and repost trends—by channel or all combined.

Share insights in seconds

Export reports in your preferred format, or share a link with teammates and clients for easy access

Compare channels, monitor competitors, and grow smarter with every insight

report sample
report sample

FAQ

What metrics can I track?

You can track engagement, reactions, comments, and shares from Facebook, Instagram, TikTok, YouTube, and X — separately or as a total.

Can I monitor competitor pages?

Yes. You can track any public business page, including your competitors’.

Can I compare results by platform?

Absolutely. You can view and compare performance by a specific social media platform or get a combined overview.

Track key metrics, spot growth opportunities, and refine your social media strategy.

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Resource library

Free, practical resources to support your work