Tourism in Croatia: what drove the conversation in summer 2025?
Get insights into the most talked-about tourism topics across social and traditional media Understand public sentiment around pricing, events, sustainability, and more.
Йой! Щось пішло не так...
Explore what tourists and locals were talking about and why the conversation has taken an unexpected turn
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Sustainable tourism and events led traditional media coverage, each making up 23% of all mentions
Sporting events boosted Croatia’s media image, with 99% of mentions being positive
Germany sparked the sharpest criticism around Croatia’s rising vacation costs compared to previous years
The local host triggered mention spikes, with sentiment swinging strongly positive or negative depending on the events that drove the discussion
