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Winning campaigns for public figures: what works and how to measure success

Marijan Palić

Digital and political marketing expert

Lea Skube

Social listening specialist and expert in media monitoring and analytics

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Topics we'll cover

Topics we'll cover

What you will learn

Topics discussed

Topics we'll cover

Uniqueness of political campaigns

and how that shapes marketing strategies

Performance metrics

and external factors to track in digital political campaigns

Role of social listening

in refining political marketing

What you will learn

Metrics that matter

in political and public campaigns

Audience engagement

how to tell if your campaign connects with your audience

Message impact

how to assess whether your message is supported

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