Winning campaigns for public figures: what works and how to measure success
Marijan Palić
Digital and political marketing expert
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Lea Skube
Social listening specialist and expert in media monitoring and analytics
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Topics we'll cover
Topics we'll cover
What you will learn
Topics discussed
Topics we'll cover
Uniqueness of political campaigns
and how that shapes marketing strategies
Performance metrics
and external factors to track in digital political campaigns
Role of social listening
in refining political marketing
What you will learn
Metrics that matter
in political and public campaigns
Audience engagement
how to tell if your campaign connects with your audience
Message impact
how to assess whether your message is supported
Йой! Щось пішло не так...