📅 September 11
🕑 2 PM GMT+2
Tourism Reputation in Focus: Lessons from Croatia's Marketing and PR
Maro Alavanja
Co-founder and managing director of Narativ, expert in communications and strategic advisory
Goran Rihelj
Founder of HrTurizam.hr, award-winning tourism consultant and advocate for sustainable tourism
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Lea Skube
Social listening specialist and expert in media monitoring and analytics
In this webinar
Our experts will share how Croatia managed its tourism image, what challenges it faced along the way, and which lessons can inspire stronger PR and marketing strategies for the future.
Topics we'll cover
Topics we'll cover
What you will learn
Topics discussed
Topics discussed
Tourism reputation at stake
How public image influences destinations and stakeholders
PR and communications lessons
Insights from Croatia’s experience in tourism marketing
Sustainable storytelling
Why long-term narratives matter more than short-term campaigns
Social listening in action
How data-driven insights refine tourism PR and branding
What you will learn
How reputation shapes tourism success
Practical lessons from Croatia’s case
Key metrics to track reputation
Understanding impact beyond visitor numbers
Crisis vs. opportunity in tourism PR
Turning challenges into stronger brand positioning
The future of tourism marketing
Strategies to remain relevant in a shifting global landscape